MSC serves clients big and small by creating story-driven digital content that connects with consumers on a deeper level. See other clients. 

John Paul Mitchell Systems

STYLE TRIP VIDEO SERIES

JPMS logo.png
Style Trip is a branded documentary video series created by the iconic hair care company John Paul Mitchell Systems where hair meets travel, art, community, and inspiration. Contracted to produce nine episodes in the series, MSC handles every aspect of film production, providing the client with a suite of assets that includes one 15-minute episode, two 1-minute social media videos, and dozens of production photos, as well as all pre-production planning, contracts, and expert advice on social media promotion and content deployment.

TRAILERS

 

Style Trip | TRAILERS

Style Trip | TRAILERS
Paul Mitchell Style Trip | SERIES TRAILER

Paul Mitchell Style Trip | SERIES TRAILER

01:00
Play Video
Style Trip Houston | TRAILER

Style Trip Houston | TRAILER

01:00
Play Video
Style Trip Montreal | TRAILER

Style Trip Montreal | TRAILER

00:59
Play Video
Style Trip Vermont | TRAILER

Style Trip Vermont | TRAILER

01:00
Play Video
For each episode of Style Trip, MSC cuts a 60-second trailer to generate excitement and drive views to the full episode. 

TUTORIALS

 
Salons and stylists are a key demographic for Style Trip, as they provide JPMS a significant revenue stream, and so MSC includes a video tutorial in the suite of assets for each episode. Edited in the vertical format for Instagram Stories, each tutorial features stunning footage and on-screen graphics cut to fun music, making these video shorts much more engaging than traditional beauty tutorials.