The largest chiropractic network on the Hawaiian island of Oahu, Turning Point Chirporactic (TPC) serves a lot of patients with active lifestyles but who suffer from varying degrees of pain. A major part of TPC's ability to find new clients is telling the stories of the patients its doctors have helped. Through a branded documentary that showcases the active Hawaiian lifestyle and how TPC's unique approach to chiropractic medicine help relieve pain, along with a suite of social shorts and photography, MSC was able to help TPC generate significant online exposure and acquire new patients.